"Technology by definition is all about the new, about things that couldn't happen before but now it can because of some remarkable innovation," Apple VP Jackson said.
Apple recycle program license#
It's also set up tables alongside them so that the people who come into its lab can work with Apple to retrofit technology like Daisy's innovations onto the existing technology most recyclers already have.Īpple plans to patent and license Daisy's technology too. To point other companies in the right direction, Apple's purchased large shredders and pounding machines you find at most e-recyclers around the world.
It hopes Daisy's technology can help to improve them.
Apple recycle program free#
What would it take for Apple to live up to its feel-good advertising, like when it publishes "environmental status" reports touting how its devices are free of certain chemicals? And when would it be meaningful that Apple's latestĬhassis are made of 100% recycled aluminum, including some from iPhones?Īpple purchased some of the machines e-cyclers use today. I asked Wiens what it would take to convince him that Apple is serious about all this green stuff. And in 2016, he sold $21 million worth of toolkits and parts to help people swap out bad screens, cameras, buttons and batteries on their devices. He's also spoken to legislators around the country to encourage " right to repair" laws, forcing companies to allow people access to tools and information to service their devices. He's spent his career doggedly challenging Apple and other tech companies to make their devices easier to repair. Wiens is a tech repair advocate and head of online instruction site iFixit. "I call her Daisy the Deathbot," said Kyle Wiens.
But if you squint and look another way, Daisy might look like an expensive and cynical PR ploy by one of the world's richest companies to whitewash the damage it's doing to the planet through its massive size. You could see Daisy as Apple's attempt to right some of these wrongs.
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